Miradore
︎︎︎ 360' Rebranding, 2021
Client
Trusted by over 10,000 organizations in more than 180 countries, Miradore is a Finnish cloud-based Mobile Device Management platform that provides a smarter way to securely manage both company-owned and personal Android, iOS, macOS, and Windows devices.
Trusted by over 10,000 organizations in more than 180 countries, Miradore is a Finnish cloud-based Mobile Device Management platform that provides a smarter way to securely manage both company-owned and personal Android, iOS, macOS, and Windows devices.
Brief
Strategic brand design / Strong and consistent visual identity throughout all marketing material in print and digital mediums.
I Brand discovery / Brand definition;
Setting the strategic foundation before moving into the creative development of visual identity and brand guidelines.
II Visual identity
Brand look & feel / Defining
' Brand colors
' Brand typography
' Use of imagery
' Direction for web design
' Direction for photoshoots
' Unique illustrated brand visuals
Digital deliverables
' Graphic guidelines
' Web layouts; landing page, product pages
' Illustrations
__ Custom UI illustrations,14 visuals
__ Unique brand pictograms
__ Landing page hero visual
' Presentation templates
Print material
' Business cards
' Unique branded coffee packagings
' Illustrated brand postcards
' Art direction for brand imagery and staff photoshoots
III Brand guidelines
Strategic brand design / Strong and consistent visual identity throughout all marketing material in print and digital mediums.
I Brand discovery / Brand definition;
Setting the strategic foundation before moving into the creative development of visual identity and brand guidelines.
II Visual identity
Brand look & feel / Defining
' Brand colors
' Brand typography
' Use of imagery
' Direction for web design
' Direction for photoshoots
' Unique illustrated brand visuals
Digital deliverables
' Graphic guidelines
' Web layouts; landing page, product pages
' Illustrations
__ Custom UI illustrations,14 visuals
__ Unique brand pictograms
__ Landing page hero visual
' Presentation templates
Print material
' Business cards
' Unique branded coffee packagings
' Illustrated brand postcards
' Art direction for brand imagery and staff photoshoots
III Brand guidelines
Objectives
The identity refresh aimed to make Miradore's brand presence more approachable. The main objective was to build a strong visual identity that feels human, genuine and secure for customers to engage with, while establishing visual consistency across all marketing touchpoints.
Design Approach
The visual identity aims to embrace a clean and Scandinavian aesthetic with a professional and soft touch, characterized by custom designed brand illustrations and user friendly design principles.
By maintaining warmth in the visual language and building a strong style through recognizable brand elements, the visual identity reflects Miradore's service values and user experience philosophy.
The identity refresh aimed to make Miradore's brand presence more approachable. The main objective was to build a strong visual identity that feels human, genuine and secure for customers to engage with, while establishing visual consistency across all marketing touchpoints.
Design Approach
The visual identity aims to embrace a clean and Scandinavian aesthetic with a professional and soft touch, characterized by custom designed brand illustrations and user friendly design principles.
By maintaining warmth in the visual language and building a strong style through recognizable brand elements, the visual identity reflects Miradore's service values and user experience philosophy.
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