WeW!24 Contemporary Music Festival
︎︎︎ 360 Visual identity
Logo
Web design
/ About
WeW! Contemporary Music Festival is an annual festival covering experimental avantgarde music from some of the most talented Finnish musicians in their field as well as international guests.
WeW! Contemporary Music Festival is an annual festival covering experimental avantgarde music from some of the most talented Finnish musicians in their field as well as international guests.
/ Brief
The brief covered building a full visual identity - logo, symbol, web design, print ads, posters and an 8-page festival program zine.
The brief covered building a full visual identity - logo, symbol, web design, print ads, posters and an 8-page festival program zine.
/ Design solution
WeW!24 festival’s theme is Changing Elements. Steam, Flow and Freeze -concert titles paint a landscape of perpetual transformation, tracing movement and unfolding across society, the personal, and the sensorial.
In 2024 the visual identity took a soft approach with blending hues of energetic deep hot red and an icy aqua blue. The visual identity plays with contrasts - the elements can be interpreted as states of temperature or strenghth, moving between hot and cold, soft and strong - resonating with the theme of Changing Elements.
The typographic choices stand for nostalgic 80’s editorial vibe, something trendy and eyecatching in the current consumer world.
Keep exploring ︎︎︎
︎︎︎ BIOEFFECT
︎︎︎ Studio Valkea / Soap bar sets
︎︎︎ Studio Valkea Field research, Desert SouthWest US
WeW!24 festival’s theme is Changing Elements. Steam, Flow and Freeze -concert titles paint a landscape of perpetual transformation, tracing movement and unfolding across society, the personal, and the sensorial.
In 2024 the visual identity took a soft approach with blending hues of energetic deep hot red and an icy aqua blue. The visual identity plays with contrasts - the elements can be interpreted as states of temperature or strenghth, moving between hot and cold, soft and strong - resonating with the theme of Changing Elements.
The typographic choices stand for nostalgic 80’s editorial vibe, something trendy and eyecatching in the current consumer world.
Keep exploring ︎︎︎
︎︎︎ BIOEFFECT
︎︎︎ Studio Valkea / Soap bar sets
︎︎︎ Studio Valkea Field research, Desert SouthWest US